Coach Club
For professional coaches
Coach deeper —
between sessions.
Coach Club keeps your clients active between sessions, summarises their reflections and hands you a finished brief before you meet. The AI asks questions and summarises — it never advises and never replaces you. You coach.
Built for coaches, therapists and leaders who work with people for real.
In the spirit of Tony Robbins · Zig Ziglar · Brendon Burchard
The Ultimate Coach Assistant
“This is the tool I wish had existed when I started out!”
“This is the tool I wish had existed when I started out!”
Anders Jakobsson
Coach ClubWhat it looks likeThe tools you never knew you were missing
Proven coaching tools — made digital, silent, and client-owned. This is how your clients meet Coach Club.
Wheel of Life
8 areas. Drag, drop, done in 30 seconds.
Time Reality
A day in minutes — the truth shows up.
Obstacle Map
Three columns. The mountain becomes manageable.
Sixteen tools — all live
All sixteen tools are live and can be assigned to your clients from day one. Every one of them runs the same six-phase flow and feeds the same AI session brief.
Coach Room™
A ten-phase reflection dialogue: one question at a time, never advice. It prepares the client — the coaching happens with you.
Personal OS™
A living client profile — values, patterns, language — that sharpens every other tool.
Vision HD™
Turn a vague dream into a sensory, visual image plus one concrete first stone.
Wheel of Life
Eight areas, one honest snapshot — with trends over time.
Time Reality
Where the 24 hours actually go, versus where you say they go.
Obstacle Map
Sort every obstacle into: on my own, with help, or out of my hands.
Goal Surgery
Operate on a fuzzy goal until it's specific, measurable and honestly anchored.
Milestones
A reverse timeline from the goal back to the next concrete step.
Daily Check-in
Sixty seconds a day on energy, mood and focus. Becomes a pattern you can coach on.
Value Compass
Surface the values behind the choices — and where daily life contradicts them.
GROW Session
The classic Goal–Reality–Options–Will structure, guided step by step.
Ikigai
Four circles — love, skill, need, pay — mapped into one honest overlap.
Energy Matrix
Which activities give energy, which drain it. Ruthlessly clear on paper.
Future Self
Goals and a letter from the version of you that already made it.
Tough Questions
The questions a good coach asks and most people avoid answering.
NLP Metachecker
Sixteen metaprograms for two people — collision zones, complements, language that lands and three Milton questions.
All tools are included in every plan. No add-ons, no per-tool fees.
Three principles behind everything.
The Coach Club philosophyThe client has the answers
The tools ask the questions and structure the thinking — the answers always come from the client. The AI never coaches.
What happens between sessions counts
Change doesn't happen in the room — it happens in the weeks in between. Coach Club keeps the work alive when you're not meeting.
The coach is always at the centre
You see every answer before the next session and walk in prepared. Technology does the heavy lifting — you make the difference.
Sixteen client tools.
One shared flow.
Eight life areas in 30 seconds — plus a trend graph once there's more than one.
Your client maps their day in minutes. Together you see where the hours actually go.
Sort obstacles into self-solvable, needs-help and beyond-control. Mountains shrink.
Operate on a fuzzy goal until it's specific, measurable and honestly anchored.
A reverse timeline from the goal back to the next concrete step.
What makes Coach Club unique
Five things no one else does.
We're not building another coaching platform. We're building the only one that prepares you — not replaces you.
The session brief is the product
Before every meeting you get a ready-made brief: patterns, resistance, progress. Not a bonus — the core.
The client owns their data
Coach cancels? The client keeps their reflections, wheels and maps — and can export everything.
Method-agnostic AI
ICC, ICF, GROW, CTI, systemic, somatic — pick your school. The AI adapts its language to your method.
Quiet rhythm, on purpose
No streaks, no badges, no gamification. Coach Club slows the tempo so reflection has room.
The whole practice in one place
Availability, coaching packages and payouts straight to your own account — without leaving the tool you coach in.
Trovärdighet · Äkthet · Erfarenhet
Certified by ICC · 15 years as a life coach · Leadership roles in Save the Children, Landskrona BoIS STARTELVAN and others · Recognized by the Prime Minister of Sweden for his work motivating youth and young adults in socially disadvantaged areas.
These tools have helped me in my work with people. Now I want others to benefit from my experience.
"Trovärdighet, äkthet, att vara genuin, blir allt mer sällsynt. När det gäller vackra ord och löften om guld och gröna skogar — då lyssnar jag på dem som lever som de lär. Samma sak när det gäller utbildning och kompetens. Därför ska du använda det här verktyget: jag vet vad jag gör. Jag har varit där. Mina metoder bygger på självupplevda erfarenheter — inte teorier som ingen jävel hört talas om."
How to download the MVP
No app store needed — Coach Club installs directly from your browser as a real app. Fast, offline-friendly and ready on your home screen.
iPhone / iPad
- 1Open this page in Safari.
- 2Tap the Share icon at the bottom.
- 3Choose "Add to Home Screen" → "Add".
Android
- 1Open this page in Chrome.
- 2Tap the three dots in the top-right corner.
- 3Select "Install app" or "Add to Home Screen".
Desktop (Chrome / Edge)
- 1Open this page in Chrome or Edge.
- 2Look in the address bar — an install icon (✚) often appears on the right.
- 3Click it and choose "Install". Done!
One plan. No add-ons.
≈ 13 SEK/day — less than a coffee
Try 14 days free- No card required for the trial
- Cancel anytime — no lock-in
- VAT included · Swedish invoicing
- GDPR · Data stored in EU
- Unlimited clients
- All client tools + Coach Room™, Personal OS™ and Vision HD™
- AI brief before every session
- Booking, coaching packages and payments via Stripe
- 7 languages · GDPR · data stored in the EU
Certifierad coach?
Som certifierad coach via ICF, ACC eller EMCC får du 50% rabatt på hela första året. Rabatten aktiveras automatiskt vid nästa checkout så snart vi verifierat din certifiering.
Erbjudandet gäller dig med giltig certifiering från ICF, ACC eller EMCC.
Så här får du rabatten
1. Skapa konto
2. Verifiera din certifiering
3. Rabatt aktiveras automatiskt
50% av 3 950 kr = 1 975 kr första året
Coach Club is built by a coach.
Newly launched in 2026. We publish customer quotes only when they come from real, named users.
“This is the tool I wish had existed when I started out. I built Coach Club for myself first — to stop preparing sessions blind.”
Anders Jakobsson
Founder · ICC-certified coach · 15 years in practice
Questions I usually get.
Nothing automatic — we never ask for your card upfront. After day 14 you decide whether to continue for 395 SEK/month. No charge without an active choice.
No. Clients never pay for the tools. Your subscription covers unlimited clients.
Clients own their reflections, wheels and maps. They keep access even if the coach pauses their subscription — and can export everything.
No. The AI only summarises what the client already wrote and gives you a brief before the session. No chatbot facing the client.
Yes. Coach Club is built as an installable web app (PWA) — add it to the home screen on iOS, Android and desktop.
All data is stored inside the EU and protected per user at the database level. Only you and your client see the reflections. Nothing is sold, nothing is trained on.
Yes. You publish availability and coaching packages, the client books and pays by card via Stripe. Connect your own Stripe account and the money goes straight to you.
Quality assured
How we compare
We compared Coach Club with three well-known international coaching platforms. Native Swedish, the pre-session AI brief and the session ritual exist only here — booking and payments exist in several.
Swedish + 6 languages in-product
- Coach Club
- Paperbell
- BetterUp
- English only
- Practice
AI brief for the coach before every session
- Coach Club
- Paperbell
- BetterUp
- Internal only
- Practice
- Partly
Method-agnostic AI (ICC/ICF/GROW/CTI)
- Coach Club
- Paperbell
- BetterUp
- Partly
- Practice
Guided client tools (Life Wheel, Vision HD™, Goal Surgery)
- Coach Club
- Paperbell
- BetterUp
- Partly
- Practice
- Partly
Trend graphs over time per client
- Coach Club
- Paperbell
- BetterUp
- Internal only
- Practice
- Partly
Session ritual (chime 3 min before)
- Coach Club
- Paperbell
- BetterUp
- Practice
Client owns their data & can export everything
- Coach Club
- Paperbell
- Partly
- BetterUp
- Practice
- Partly
Booking, packages & card payments
- Coach Club
- Paperbell
- BetterUp
- Enterprise plan
- Practice
Payouts straight to the coach's account
- Coach Club
- Paperbell
- BetterUp
- Practice
GDPR · data stored in the EU
- Coach Club
- Paperbell
- USA
- BetterUp
- USA
- Practice
- USA
Unlimited clients on the base plan
- Coach Club
- Paperbell
- BetterUp
- Enterprise plan
- Practice
- Tier-based
Certified coach discount (ICF/ACC/EMCC)
- Coach Club
- Paperbell
- BetterUp
- Practice
Price (monthly equivalent, EUR ≈)
- Coach Club
- ≈ 34 €
- Paperbell
- 50 €
- BetterUp
- Enterprise
- Practice
- 45 €
Sources: public pricing and product pages from Paperbell, BetterUp and Practice, checked 2026-07. EUR prices are approximate for the equivalent monthly plan and may have changed. The comparison is our own reading of the vendors' public information.