One price.
Unlimited value.
Less than a coffee a day. Saves you 15–20 minutes per client. Every plan includes unlimited clients.
Monthly
For trying it out
per month, per coach
- Unlimited clients
- All core tools + Vision HD™
- AI brief before every session
- 7 languages · GDPR · EU hosting
- Cancel anytime
Yearly
Best monthly rate
per year · ≈ 329 SEK/mo
Save 2 months
- Everything in monthly
- 2 months free vs monthly
- Email support, reply within 24 h on weekdays
- Early access to new tools
- In-app onboarding guide
Certified coach
For verified ICF, ACC & EMCC coaches
first year, then 3,950 SEK/year
50% off after verification
- 50% off the entire first year
- Requires verified ICF, ACC or EMCC certification
- Full access to every tool
- Discount applied automatically at checkout
Quality assured
How we compare.
We compared Coach Club with three well-known international coaching platforms. Native Swedish, the pre-session AI brief and the session ritual exist only here — booking and payments exist in several.
Swedish + 6 languages in-product
- Coach Club
- Paperbell
- BetterUp
- English only
- Practice
AI brief for the coach before every session
- Coach Club
- Paperbell
- BetterUp
- Internal only
- Practice
- Partly
Method-agnostic AI (ICC/ICF/GROW/CTI)
- Coach Club
- Paperbell
- BetterUp
- Partly
- Practice
Guided client tools (Life Wheel, Vision HD™, Goal Surgery)
- Coach Club
- Paperbell
- BetterUp
- Partly
- Practice
- Partly
Trend graphs over time per client
- Coach Club
- Paperbell
- BetterUp
- Internal only
- Practice
- Partly
Session ritual (chime 3 min before)
- Coach Club
- Paperbell
- BetterUp
- Practice
Client owns their data & can export everything
- Coach Club
- Paperbell
- Partly
- BetterUp
- Practice
- Partly
Booking, packages & card payments
- Coach Club
- Paperbell
- BetterUp
- Enterprise plan
- Practice
Payouts straight to the coach's account
- Coach Club
- Paperbell
- BetterUp
- Practice
GDPR · data stored in the EU
- Coach Club
- Paperbell
- USA
- BetterUp
- USA
- Practice
- USA
Unlimited clients on the base plan
- Coach Club
- Paperbell
- BetterUp
- Enterprise plan
- Practice
- Tier-based
Certified coach discount (ICF/ACC/EMCC)
- Coach Club
- Paperbell
- BetterUp
- Practice
Price (monthly equivalent, EUR ≈)
- Coach Club
- ≈ 34 €
- Paperbell
- 50 €
- BetterUp
- Enterprise
- Practice
- 45 €
Sources: public pricing and product pages from Paperbell, BetterUp and Practice, checked 2026-07. EUR prices are approximate for the equivalent monthly plan and may have changed. The comparison is our own reading of the vendors' public information.
Anders Jakobsson · founder, ICC-certified coach
“This is the tool I wish had existed when I started coaching.”
Ready to try 14 days free?
No card required. You decide whether to continue.
Questions? office@appfactory.se